- 2022 - Present
Senior Account Executive
Proof Advertising
Shepherd advertising projects from initial idea to campaign launch, managing budget and workflow to ensure client and agency success.
- 2021 - 2022
Advertising Project Manager
Travel Texas
Managed the national and international Let’s Texas campaigns. Strategic lead for TravelTexas.com. Oversaw an advertising budget of $40MM. 1 direct report.
- 2019 - 2021
Advertising Specialist
Travel Texas
Reviewed and approved digital asset management plans to track assets and usage rights for Let’s Texas TV spots and photography. Reviewed content for TravelTexas.com and all creative for domestic/international campaigns.
- 2018 - 2019
Integrated Account Coordinator
KGB Texas Communications
Worked on several accounts across QSR, waste management and travel/tourism. Developed influencer program for Taco Cabana — working with content creators to bring awareness to Taco Cabana’s 40th anniversary. Led creative redesign for TDS Eco Academy, a program designed to help minimize waste in Central Texas schools
- 2017 - 2018
Marketing Intern
San Antonio Stock Show & Rodeo
Updated and managed digital content on the SARodeo.com and SA Rodeo App, which included in-app notifications. Worked with local and national media to increase awareness of SA Rodeo. Promotion of the rodeo led to a record 2 million visitors in 2018 and we raised over $12MM in scholarships for Texas youth.
- 2015 - 2017
Social Media Manager
D&D Texas Outfitters
Implemented consistent social media presence for brick and mortar retail brand. Increased Instagram following by 10K during my 2 years.
- Summer 2015
Latino Heritage Intern
Jimmy Carter National Historic Site
Supported interpretive division to preserve Jimmy Carter National Historic Site’s resources and interpretive stories for present and future generations. Worked alongside NPS interpretive staff to collaborate on centennial outreach with local youth and Latinx communities.
