Taco Cabana has long been an iconic brand and I was thrilled to exceed client expectations during their biggest year – TC’s 40th Anniversary! This integrated campaign was supported by advertising, social, PR and brand activations to celebrate 40 years with communities across Texas and New Mexico. Results? 24 media hits across the country, valued at more than $40k in publicity, and even better, we helped TC strategically develop a relationship with a younger audience through content creators.